IDEAS. DESIGN. MOTION.

UNDEFINED CREATIVE is a Brooklyn-based media production agency, specializing in motion graphics.

We help high-level companies bring content to life. Our portfolio spans television, digital marketing, social media and live events, making us the perfect studio for big brands, agencies and networks looking to establish holistic creative partnerships. Our custom-tailored, aesthetically diverse approach to storytelling is in our name: “Undefined” is a fresh blank canvas – for each project, for every client, every time. We’re transparent ultra-communicators who put emphasis on personal relationships, so we never forget that our clients are people, not titles and paychecks.

RECENT BEST:

2017 NHL AWARDS: LIVE EVENT GRAPHICS PACKAGE

This spring, we conceived and produced two extensive motion graphics packages for the 2017 NHL Awards™ show and Expansion Draft. Televised live in the United States on NBCSN and in Canada on Sportsnet, this event celebrated the NHL’s top talent from the 2016-17 season and revealed the initial roster of the League’s 31st team, the Vegas Golden Knights™.
A&E CHRIS NOLAN/DUNKIRK: :30 PROMO

The spot is a mini-biography for Director Christopher Nolan, promoting his new film “Dunkirk” with a collage of behind-the-scenes stills, film-inspired elements, supers and "Dunkirk" footage.


OUR FAVORITES:

OUR FANS.

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KUDOS TO US

OUR AWARDS.

NHL/SAP Social Media Campaign
AVA Digital 2016: PLATINUM, GOLD & HONORABLE MENTION
PromaxBDA North America 2016: FINALIST
CYNOPSIS Sports Awards 2016: HONORABLE MENTION
Food Fight Awareness Video
AVA Digital 2016: PLATINUM
HERMES Creative Award 2016: PLATINUM
NHL Bracket Challenge Promo
PromaxBDA North America 2015: SILVER

RECENT ARTICLES & PRESS.


Complete coverage, thought leadership, appearances and awards, from Undefined's inception in 2010 until now.

OUR EM-OH.

UN-DELICATE GENIUSES.

No egos. No attitudes. Just a burning desire to get the work done.
Real listeners. Thought organizers. Idea architects. Inspired. Savvy. Fast. We've got this motion thing down to a science.

CLIENT THERAPISTS.

Agreeable and accommodating. Responsible and responsive. We’re ultra-communicators.
We’ll even hold your hand… But only if you want us to. Get transparency. Lose the worries. Your life will thank you.

FREAKIN’ MAGICIANS.

Transforming average into awesome. Complexity into clarity. Stress into satisfaction. Under-the gun clients into problem-solving heroes.

ALWAYS UPBEAT.

Always grateful. Always giving back, with 300+ hours each year in pro bono work and mentoring.

WE'RE CRAFTY.

We've got it right. Come be our client. You’re just our type.

Looking for more details? Love to read? Our decks address it all, from our approach, to testimonials, and frequently asked questions.

OUR TEAM.

we're headed by two gals.
who met freshman year of high school...
in graphic design class.

MARIA RAPETSKAYA
Creative Director

Eternally fresh. Dedicated. Enthusiastic.
Maria is the creative leader and architect of Undefined Creative.
Artist. Educator. Public speaker. Pro-bono pay-it-forward give-backer. Internationally honored, screened and published.
Travel addict. Sixty-three countries, six continents, and counting. Free travel tips with any project purchase.

Teaching & Mentoring: NYU, University of the Arts, NYU School of Continuing & Professional Studies, 3% Conference.
Publications & Speaking: 99U, Fast Company, Fortune, Entrepreneur, Brandchannel, AIGA, Promax Daily Brief, Motion, Manhattan Edit Workshop, Sports Video Graphics Summit, Pratt Institute.
Professional Associations: SVG Sports Graphics (Committee Member), Promax/BDA, AIGA, Taproot+, Catchafire.


CATHY HUMPHREY
Executive Producer

Budget magician. Scheduling wizard. Resource juggler.
Over 15 years of miracle-making, managing multi-million dollar creative companies. Cathy gives every project her all, big or small.
Initiative-taker, prioritizer and multitasker. Personable at every turn. Proactive to a fault. As if that was even possible.

Clients and Companies: NBC Universal, National Hockey League, MoMA, United Nations, Discovery Communications, Meredith Publishing, Media2, Fox Sports, Time Warner, National Geographic, Major League Baseball, Black Enterprise, MSG Network, USTA (US Open), NY Yankees, NY Mets and NY Rangers, among others.


STEPHEN McNALLY
Lead Animator

Inventive. Curious. Analytical.
Stephen is the senior animator/jack-of-some-trades at UC. In a realm dominated by (2) females, he brings some Y-chromosome balance to the proceedings. Eight years into his career, he’s still young enough to bring fresh ideas, but old enough to have a go-to bag of tricks. When not animating, he’s attempting to juggle recent fatherhood with a demanding schedule of (rec) soccer.

OUR DIGITS.

PROJECT INQUIRIES
Cathy Humphrey, Executive Producer
cathy@undefinedcreative.com

212.777.0937

PRESS
Kristien Brada-Thompson, Priority PR
kristien@prioritypr.net