NATIONAL DEBT RELIEF
Web Landing Page Video
Website, Social Media
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Lead Animator/Illustrator: Stephen McNally
Sound Mix: Joanna Katcher/Nice Manners
National Debt Relief came to UC for a creative overhaul that would set an aesthetic for a multi-video campaign. This first installment reimagined the agency's visual language and aimed to introduce a general audience to NDR's mission and method.