NHL / SAP

Enhanced Stats Social Media Campaign

Broadcast, Social Media

CREDITS: 
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Lead Animator: Stephen McNally
Sound Design: Mark Haskins/Post-Op Media

For this campaign's FOURTH consecutive season, we re-envisioned the 2014-17 look, with NHL action footage as the canvas, and minimalist, precision-placed graphics. Kicking off with the 2018 Winter Classic, the campaign will run all through the season, culminating in the NHL Awards.


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