SAP Enhanced Stats Campaign
Broadcast, Social Media
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Lead Animator: Stephen McNally
Sound Design: Mark Haskins/Post-Op Media
For this campaign's FOURTH consecutive season, we re-envisioned the 2014-17 look, with NHL action footage as the canvas, and minimalist, precision-placed graphics. Kicking off with the 2018 Winter Classic, the campaign will run all through the season, culminating in the NHL Awards.