NHL / SAP
“Enhanced Stats” Social Media Campaign 2014-2019
Broadcast, Social Media
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Lead Animator: Stephen McNally
Sound Design: Mark Haskins/Post-Op Media
For this campaign's FIFTH consecutive season, we continued to rely on NHL action footage as our canvas, with minimalist, precision-placed graphics as the overlay content. The campaign ran all through the season as both digital marketing and broadcast, appearing on all social channels and the NHL Network, culminating in the NHL Awards.