ENHANCED STAT INFOGRAPHICS CAMPAIGN 2014-19
A multi-year, co-branded campaign consisting of at least 40 videos each season, for both social media and broadcast. The videos serve to highlight statistical info surrounding the NHL’s events, milestones and game match-ups. The NHL shared the stats for the 2015-16 season campaign: 11,264,810 impressions, 36,089 likes, 5,310 shares, 1,742 comments and 1,939,874 Facebook video views. This campaign exemplifies our ability to execute under tight deadlines and our proficiency in handling rapid changes in information that alter direction and content. Read more about this project in an article written for Campaign US (http://ow.ly/ymqn30eZAoi) and in our case study (http://ow.ly/uGGk30eZAlZ).
HOCKEY FIGHTS CANCER CAMPAIGN 2016
An integrated campaign for the NHL’s annual initiative to raise funds for cancer research . The campaign consisted of one 30 second broadcast spot, a fifteen second cutdown, two print ads and a variety of digital and mobile banners. We worked in sync with the NHL HFC team to develop the campaign around their existing “Join The Fight” tagline. A major production challenge we surmounted was resolving last minute issues surrounding video footage rights that rendered over 50% of NHL’s preferred content unusable.
WORLD CUP OF HOCKEY PROMOS 2016
For the 2016 World Cup of Hockey, Undefined Creative created two promos for use on broadcast television, social media and on-location retail digital advertising. Each spot included French versions, multiple sponsor versions, and a wide range of deliverables for various screen dimensions.
THE TRADE DESK
COLOGNE AIRPORT AD CAMPAIGN
To promote their appearance at an industry conference, The Trade Desk hired Undefined Creative to create a campaign consisting of four spots to play on location, on digital screens throughout the Cologne Bonn Airport in Germany.
THE TRADE DESK
CNN PRE-ROLL VIDEO
Featured on CNN’s website, this branded pre-roll spot highlights The Trade Desk’s offerings in a stylized way meant to drive traffic to their website. A cut down version was provided to serve as an ad on Captivate elevator screens.