DIGITAL CONTENT


NHL/SAP 

ENHANCED STAT INFOGRAPHICS CAMPAIGN 2014-19

A multi-year, co-branded campaign consisting of at least 40 videos each season, for both social media and broadcast. The videos serve to highlight statistical info surrounding the NHL’s events, milestones and game match-ups. The NHL shared the stats for the 2015-16 season campaign: 11,264,810 impressions, 36,089 likes, 5,310 shares, 1,742 comments and 1,939,874 Facebook video views. This campaign exemplifies our ability to execute under tight deadlines and our proficiency in handling rapid changes in information that alter direction and content. Read more about this project in an article written for Campaign US (http://ow.ly/ymqn30eZAoi) and in our case study (http://ow.ly/uGGk30eZAlZ).


NHL

HOCKEY FIGHTS CANCER CAMPAIGN 2016

An integrated campaign for the NHL’s annual initiative to raise funds for cancer research . The campaign consisted of one 30 second broadcast spot, a fifteen second cutdown, two print ads and a variety of digital and mobile banners. We worked in sync with the NHL HFC team to develop the campaign around their existing  “Join The Fight” tagline. A major production challenge we surmounted was resolving last minute issues surrounding video footage rights that rendered over 50% of NHL’s preferred content unusable. 


NHL

WORLD CUP OF HOCKEY PROMOS 2016

For the 2016 World Cup of Hockey, Undefined Creative created two promos for use on broadcast television, social media and on-location retail digital advertising. Each spot included French versions, multiple sponsor versions, and a wide range of deliverables for various screen dimensions.
 


THE TRADE DESK

COLOGNE AIRPORT AD CAMPAIGN

To promote their appearance at an industry conference, The Trade Desk hired Undefined Creative to create a campaign consisting of four spots to play on location, on digital screens throughout the Cologne Bonn Airport in Germany.

  


THE TRADE DESK

CNN PRE-ROLL VIDEO

Featured on CNN’s website, this branded pre-roll spot highlights The Trade Desk’s offerings in a stylized way meant to drive traffic to their website. A cut down version was provided to serve as an ad on Captivate elevator screens.


VIDEO CONTENT


eGIRL POWER

BRAND AWARENESS VIDEO

Intended for a teenage audience, this video speaks to young women about the importance of early career planning. The eGirl Power project is designed to facilitate female empowerment at an young age for gender equality, equal pay and women’s rights in the workplaces of the future. 


MATERNOVA

BRAND AWARENESS VIDEO

Maternova is a woman-owned women's health solutions company that helps provide cutting edge medical innovations to mothers and newborns in the developing world. Like many startup social enterprises, Maternova had no available media to include. Therefore, this video helped to promote their life-saving work in the early stages of their efforts, by telling a big story using original assets created by the Undefined Creative team.
 


CTA

BRAND AWARENESS VIDEO

This explainer video for California-based Community Technology Alliance  demonstrates their solutions for efficient data gathering and reporting as effective, affordable means to ending the homelessness crisis.
 


FOOD FIGHT

FOOD LITERACY TOOLKIT VIDEO

This video utilizes hundreds of images to create a fun, yet inspiring story about Food Fight’s mission to revolutionize the way we think about food, using schools as a platform for change. The UC team won Ava Digital and Hermes Creative Awards for this project in 2016.
 


BRAC

BRAND AWARENESS VIDEO

Located in 11 countries throughout Asia and Africa, BRAC creates economic opportunities for people living in poverty throughout the developing world. Determined to humanize the problem, BRAC provided Undefined with several personal stories, two of which became the foundation of this awareness video.