PROMOS & DIGITAL ADVERTISING
ENHANCED STAT INFOGRAPHICS CAMPAIGN 2014-19
This multi-year, co-branded campaign with 40+ videos each season shows off statistics based on NHL’s events, milestones and game match-ups. The 2015-16 season campaign created a total of 11,264,810 impressions, 36,089 likes, 5,310 shares, 1,742 comments and 1,939,874 Facebook video views. This project exemplifies our ability to execute under tight deadlines and our proficiency in handling rapid changes in information that alter direction and content.
HOCKEY FIGHTS CANCER CAMPAIGN 2016
This integrated campaign for the NHL’s annual initiative to raise funds for cancer research consists of two broadcast spots, print ads and a variety of digital and mobile banners. In a close collaboration with the HFC team, we developed the theme around their existing call to action and worked around footage rights which significantly limited use of preferred content.
WORLD CUP OF HOCKEY PROMOS 2016
For the 2016 World Cup of Hockey, Undefined Creative created two promos for use on broadcast television, social media and on-location retail digital advertising. Each spot included French versions, multiple sponsor versions, and a wide range of deliverables for various screen dimensions.
THE TRADE DESK
COLOGNE AIRPORT AD CAMPAIGN
This ad campaign promoted The Trade Desk's appearance at a major industry event. The four spots appeared on digital screens throughout the Cologne Bonn Airport in Germany.
THE TRADE DESK
CNN PRE-ROLL VIDEO
Featured on CNN’s website, this branded pre-roll spot drives traffic to the Trade Desk's website, with a cut down version running as an ad on Captivate's elevator screens.