TransitCenter

Congestion Pricing

Digital Marketing, Social Media

CREDITS: 
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Lead Animator: Stephen McNally
Illustration: Stephen McNally & Mikaela Kalmar

TransitCenter is an advocacy group dedicated to improving urban mobility nationwide. The “Congestion Pricing" campaign promotes Governor Cuomo’s Fix NYC proposal to bring Congestion Pricing to New York City. Through fun and approachable animation (and a little New-Yorker humor) this video addressed common concerns over the system and explained the benefits and positive impact it would have on New Yorkers. 


MTA Fare Capping Explainer Video

Digital Marketing, Social Media

CREDITS: 
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Lead Animator: Stephen McNally
Illustration: Stephen McNally & Mikaela Kalmar

The "Fare Capping" campaign promoted a new and improved public transit fare structure for NYC's MTA. This video gathered public support by explaining the details of the system and the rider perks through easily digestible animation.  


Bus Stop Balancing

Digital Marketing, Social Media

CREDITS: 
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Lead Animator: Stephen McNally
Illustration: Stephen McNally & Mikaela Kalmar

This video was the first of 3 animations created for TransitCenter. We created a series of characters to help promote their initiatives, which have been expanded on since for the other installments, all promoting transit-related advocacy initiatives.  


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