TransitCenter

MTA Fare Capping Explainer Video
Digital Marketing, Social Media

CREDITS:
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Lead Animator: Stephen McNally
Illustration: Stephen McNally & Mikaela Kalmar

Transit Center is an advocacy group dedicated to improving urban mobility nationwide. The "Fare Capping" campaign promotes a new & improved public transit fare structure for NYC's MTA. This video helps gather public support by explaining the system and the details behind it with easily digestible animation. 


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