TransitCenter

Who’s On Board

Digital Marketing, Social Media

CREDITS: 
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Lead Animator: Stephen McNally
Illustration: Stephen McNally & Mikaela Kalmar

TransitCenter is an advocacy group dedicated to improving urban mobility nationwide. Their "Who's On Board 2019" report looked at the fall in transit ridership in 2018. The results showed that most riders aren’t abandoning transit, but taking fewer trips. This duo of fun and info-packed animations illustrates the reasons why riders opt out of public transit and how to win them back.


From Sorry to Superb

Digital Marketing, Social Media

CREDITS: 
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey

As a companion to the digital report entitled “From Sorry to Superb: Everything You Need to Know about Great Bus Stops” this video illustrates the storyline of dreadful bus stop conditions in greater Los Angeles and the surrounding bureaucracy which inhibits improvement. The look matches the publication with a combination of photos and stylized illustrations, and adds video to enhance the human element in the story.


Bus Bunching

Digital Marketing, Social Media

CREDITS:
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Lead Animator: Stephen McNally
Illustration: Stephen McNally & Mikaela Kalmar
Starring: Ashley Pryce 
Director: Hayley Richardson
Technical Assistance:
Chris Pangilinan & Kirk Hovenkotter

This campaign addressed a problem for transit agencies everywhere: bus bunching. This animation demonstrated how service gaps are created by traffic and scheduling and showed how their proposed strategies would best combat the problem.


Congestion Pricing

Digital Marketing, Social Media

CREDITS: 
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Lead Animator: Stephen McNally
Illustration: Stephen McNally & Mikaela Kalmar

The “Congestion Pricing" campaign promotes Governor Cuomo’s Fix NYC proposal to bring Congestion Pricing to New York City. Through fun and approachable animation (and a little New-Yorker humor) this video addressed common concerns over the system and explained the benefits and positive impact it would have on New Yorkers. 


MTA Fare Capping Explainer Video

Digital Marketing, Social Media

CREDITS: 
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Lead Animator: Stephen McNally
Illustration: Stephen McNally & Mikaela Kalmar

The "Fare Capping" campaign promoted a new and improved public transit fare structure for NYC's MTA. This video gathered public support by explaining the details of the system and the rider perks through easily digestible animation.  


Bus Stop Balancing

Digital Marketing, Social Media

CREDITS: 
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Lead Animator: Stephen McNally
Illustration: Stephen McNally & Mikaela Kalmar

This video was the first of a series of animations created for TransitCenter. We created a collection of characters to help promote their initiatives, which have been expanded on since for the other installments, all promoting transit-related advocacy initiatives.  


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