MTA Fare Capping Explainer Video
Digital Marketing, Social Media
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Lead Animator: Stephen McNally
Illustration: Stephen McNally & Mikaela Kalmar
Transit Center is an advocacy group dedicated to improving urban mobility nationwide. The "Fare Capping" campaign promoted a new and improved public transit fare structure for NYC's MTA. This video gathered public support by explaining the details of the system and the rider perks through easily digestible animation.