FULL LENGTH SAMPLES

THE WALKING DEAD CASE STUDY VIDEO
 

NHL SOCIAL

MEDIA ENGAGEMENT SIZZLE REEL

The NHL social media team wanted to demonstrate their success – and the stats behind it – in an entertaining way. So we created this video to show off their numbers at an annual sales and marketing meeting.


NHL

PARTNER MARKETING SIZZLE

This fast-paced, high-energy medley gave a nod to the vastness of NHL strategic partnerships, rather than the partnerships themselves. 

We opted for a collage instead of a montage. Having a large number of elements on screen gave us the ability to use varying scales saving the lower res samples from standing out as we needed to mix teeny JPGs and over-compressed footage with high-resolution assets. The sensory overload helped convey the scope and variety of NHL's reach without making any partner feel less, or more, special.


EATING WELL

"WHERE GOOD FOOD MEETS GOOD TASTE" SIZZLE REEL

Based around the magazine's slogan – "Where Good Food Meets Good Taste" – this quick-paced video erased a popular misconception that "Eating Well" equals "healthy & boring." Powered by delicious images and tidy messaging, the sizzle hit the publication's goal of promoting healthy, nutritious food for every taste bud.

 


ALL RECIPES

"WE ARE" SIZZLE REEL

All Recipes came across our work for Meredith brands and developed a script for a marketing video of their own. Super-fan photos formed the basis of the story and a particular challenge was adapting amateur photos that didn't readily work for this purpose. On the other hand, All Recipes gave us creative license to have fun with their beautiful magazine layouts – and we did!


LIVE PD

PROMO VIDEO

This broadcast promo for A&E pays homage to the LIVE PD fan base by highlighting some of the best commentary from the show's Twitter feed.

 


BETTER HOMES AND GARDENS

MRI RESULTS VIDEO

One of UC's first projects with the Meredith magazine brands, this presentation video was based on storyboards provided by BHG. Our job was to translate a print-inspired vision into motion. We had a lot of fun with our transitions, but honored our client's layouts precisely for the resolve screens for the perfect collaboration.


BRAC

BRAND AWARENESS VIDEO

Located in 11 countries throughout Asia and Africa, BRAC creates economic opportunities for people living in poverty throughout the developing world. Determined to humanize the problem, BRAC provided Undefined with several personal stories, two of which became the foundation of our script for this awareness video.


FOOD FIGHT

FOOD LITERACY TOOLKIT

This video used literally hundreds of images to promote Food Fight’s mission to revolutionize the way we think about food. Their inspired vision called on using schools as a platform for change, to educate both children and their families about nutrition myths, facts and lies.


CTA

BRAND AWARENESS VIDEO

This explainer video for California-based Community Technology Alliance demonstrated their solutions for efficient data gathering and reporting as effective, affordable means to ending the homelessness crisis.


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