OUR FANS.

KUDOS TO US

HOT OFF THE PRESSES!

RECENT AWARDS.


NHL/SAP Social Media Campaign
PromaxBDA North America 2016
FINALIST:
Overall Integrated Sports Marketing Campaign


NHL/SAP Social Media Campaign
CYNOPSIS Sports Awards 2016
HONORABLE MENTION:
Marketing Campaign (National)


Food Fight Awareness Video
HERMES Creative Award 2016
PLATINUM:
Pro Bono Video


NHL/SAP Social Media Campaign
AVA Digital 2016
PLATINUM:
Video For the Web: Sports
GOLD: Creativity: Web Video/Motion Graphics
HON. MENTION: Digital Marketing/Social Campaign


Food Fight Awareness Video
AVA Digital 2016
PLATINUM:
Pro Bono Contribution


NHL Bracket Challenge Promo
PromaxBDA 2015
SILVER:
Best Art Direction & Design: Sports

PRESS ARCHIVES.


READ MORE: Complete coverage, thought leadership, appearances and awards, from Undefined's inception in 2010 until now.

OUR EM-OH.

UN-DELICATE GENIUSES.


Real listeners. Thought organizers. Idea architects. Inspired. Savvy. Fast. We've got this motion thing down to a science.

CLIENT THERAPISTS.


Agreeable and accommodating. Responsible and responsive. We’re ultra-communicators.
We’ll even hold your hand… But only if you want us to. Get transparency. Lose the worries. Your life will thank you.

FREAKIN’ MAGICIANS.


Transforming average into awesome. Complexity into clarity. Stress into satisfaction. Under-the gun clients into problem-solving heroes.

ALWAYS UPBEAT.


Always grateful. Always giving back.*
*We donate 300+ hours a year to pro bono work, mentoring and our specialty internship program.

WE'RE CRAFTY.


We've got it right. Come be our client. You’re just our type.
 

OUR TEAM.

we're headed by two gals.
who met freshman year of high school...
in graphic design class.

MARIA RAPETSKAYA
Creative Director

Eternally fresh. Dedicated. Enthusiastic. Maria is the creative leader and architect of Undefined Creative.

Artist. Educator. Public speaker. Pro-bono pay-it-forward give-backer. Internationally honored, screened and published.

Travel addict. Fifty seven countries, six continents, and counting. Free travel tips with any project purchase.

Teaching & Mentoring: NYU, University of the Arts, NYU School of Continuing & Professional Studies, 3% Conference.

Publications & Speaking: 99U, Fast Company, Fortune, Entrepreneur, Brandchannel, AIGA, Promax Daily Brief, Motion, Manhattan Edit Workshop, Sports Video Graphics Summit, Pratt Institute.

Professional Associations: SVG Sports Graphics (Committee Member), Promax/BDA, AIGA, Taproot+, Catchafire.

UC Cathy Ellis.jpg
CATHY HUMPHREY
Executive Producer

Budget magician. Scheduling wizard. Resource juggler. Over 15 years of miracle-making, managing multi-million dollar creative companies.

Cathy gives every project her all, big or small.

Initiative-taker, prioritizer and multitasker. Personable at every turn. Proactive to a fault. As if that was even possible.

All that and thensome.

Clients and Companies: NBC Universal, National Hockey League, MoMA, United Nations, Discovery Communications, Meredith Publishing, Media2, Fox Sports, Time Warner, National Geographic, Major League Baseball, Black Enterprise, MSG Network, USTA (US Open), NY Yankees, NY Mets and NY Rangers, among others.

 

OUR DIGITS.

 
PROJECT INQUIRIES
Cathy Humphrey
Executive Producer
cathy@undefinedcreative.com

212.777.0937

PRESS
Kristien Brada-Thompson
Priority PR
kristien@prioritypr.net