Goal: Create 18 entertaining and informative videos to show off statistical analysis from SAP, a new NHL partner.
Challenge: Telling an easily understood story built around predictive analytics ain’t easy! And, neither is designing a template that can be customized to different match-ups and stats for both mobile and broadcast platforms – in a matter of a couple of hours!
Goal: Dress up a daytime pilot in an outfit suited to the playful and colorful nature of the show’s content – and the hosts.
Challenge: Packaging a whole show without building a full package – this was a pilot after all!
Solution: Focus on creating an eye-catching logo that’s going to be instantly recognizable, and let the rest of the design follow. The solution worked even better than we imagined! The show’s been picked up and the existing graphics are getting expanded.
Goal: Create national and international spots promoting the features of the NHL’s digital streaming product, GameCenter LIVE. Our focus was to design a shoot that demonstrated the product’s main value proposition, “how you want, when you want, wherever you are.”
Challenge: Producing a two-day, RED camera shoot with multiple set-ups and designing the spot with multiple languages in mind were just a couple of challenges we faced. Since we were limited in which devices could be used within each segment, mapping out the sequence and product placement of each scene also became a challenge.
Solution: A huge part of the pre-production process involved meticulously plotting out every combination of devices, video highlights, environments, interface elements and, at our suggestion, NHL product placement to further capitalize on the promo. This gave us alternates and options in edit.
We also made sure the edit moved from device to device in a a logical sequence, as we didn’t want to repeat too many identical devices back to back. We delivered 30 and 15-second broadcast spots in English, Russian and German and alternate versions of each for the web.
Goal: Promote the Applied Design exhibit at The Museum of Modern Art, which highlights the vitality and diversity of design in every facet of human activity.
Challenge: Finding a unique way to animate the iconic symbols represented in this exhibit, while remaining faithful to the original sources
Solution: We used the icons and their shapes as tools to transition between elements, which helped tie the icons to the exhibit’s featured videos.
Goal: Once again, we got to brand baby-mama-drama and paternity-test-trauma with a fresh look that can easily carry over into specialty promos and teases.
Challenge: Expanding on the existing 2013 rebrand and finally replacing all the left-over elements from prior packages, as the show completed its transition to HD.
Solution: With the flexibility of a pole-dancing drag-queen, we built an incredibly versatile, easily customizable package. The mix-and-match toolkit allowed for unlimited combinations of on-screen elements, in any sequence. In collaboration with the editors, we designed a simple method for retaining the aesthetic throughout the program. The producers were thrilled with the outcome, but haven’t yet invited us to come and find out who our daddies are!
Goal: Collaborate with MORE Magazine’s creative team in building a show-stopping presentation for a major internal event.
Challenge: Marrying a luxury aesthetic with over-the-top excitement without overstepping brand identity.
Solution: Finding inspiration in over-the-top exciting luxury events – fashion shows! MORE’s content is all glam as it struts under funky spotlights on our digital runway.
Goal: Introduce NHL fans to the DraftKings alliance and its exciting game play experience, while highlighting some of the exclusive NHL sweepstakes events DraftKings gamers have the chance to enter and win.
Challenge: We needed to simulate DraftKings’ fantasy game playing experience in a much more exciting way than providing a screen-by-screen tutorial. In addition to the generic versions, we also needed to create several versions highlighting the chance to win VIP Experience tickets to the All-Star Game, Stadium Series and NHL Awards.
Goal: To emphasize the different ways that American Baby reaches new and expectant mothers.
Challenge: Getting whimsical and fun, without hitting cuteness OD.
Solution: Keeping a tight grip on the playful details, so the focus always remains on the content.