UNDEFINED CREATIVE is a boutique motion design agency based in New York.

OUR EM-OH.

 
 
UN-DELICATE GENIUSES.
Real listeners. Thought organizers. Idea architects. Inspired. Savvy. Fast. We've got this motion thing down to a science.


CLIENT THERAPISTS.
Agreeable and accommodating. Responsible and responsive. We’re ultra-communicators.
We’ll even hold your hand… But only if you want us to. Get transparency. Lose the worries. Your life will thank you.


FREAKIN’ MAGICIANS.
Transforming average into awesome. Complexity into clarity. Stress into satisfaction. Under-the gun clients into problem-solving heroes.


ALWAYS UPBEAT.
Always grateful.
Always giving back.*
*We donate 300+ hours a year to pro bono work, mentoring and our specialty internship program.


WE’RE CRAFTY.
We've got it right. Come be our client. You’re just our type.


OUR FANS.

 

OUR TEAM.

 
UNDEFINED CREATIVE is headed by two gals who met freshman year of high school. In graphic design class.
MARIA RAPETSKAYA
Creative Director

Eternally fresh. Dedicated. Enthusiastic. Maria is the creative leader and architect of Undefined Creative.

Artist. Educator. Public speaker. Pro-bono pay it forward, give-backer. Internationally honored, screened and published.

Travel addict. Fifty seven countries, six continents, and counting. Free travel tips with any project purchase.

Teaching & Mentoring: NYU, University of the Arts, NYU School of Continuing & Professional Studies, 3% Conference.

Publications & Speaking: 99U, Fast Company, Fortune, Entrepreneur, Brandchannel, AIGA, Promax Daily Brief, Motion, Manhattan Edit Workshop, Sports Video Graphics Summit, Pratt Institute.

Professional Associations: SVG Sports Graphics (Committee Member), Promax/BDA, AIGA, Taproot+, Catchafire.

CATHY HUMPHREY
Executive Producer

Budget magician. Scheduling wizard. Resource juggler. Over 15 years of miracle-making, managing multi-million dollar creative companies.

Cathy gives every project her all, big or small.

Initiative-taker, prioritizer and multitasker. Personable at every turn. Proactive to a fault. As if that was even possible.

All that and thensome.

Clients and Companies: NBC Universal, National Hockey League, MoMA, United Nations, Discovery Communications, Meredith Publishing, Media2, Fox Sports, Time Warner, National Geographic, Major League Baseball, Black Enterprise, MSG Network, USTA (US Open), NY Yankees, NY Mets and NY Rangers, among others.


KUDOS TO US.

 
RECENT AWARDS.


NHL/SAP Social Media Campaign
PromaxBDA 2016
CURRENT NOMINATION:
Overall Integrated Sports Marketing Campaign


NHL/SAP Social Media Campaign
CYNOPSIS Sports Awards 2016
HONORABLE MENTION:
Marketing Campaign (National)


Food Fight Awareness Video
HERMES Creative Award 2016
PLATINUM:
Pro Bono Video


NHL/SAP Social Media Campaign
AVA Digital 2016
PLATINUM:
Video For the Web: Sports
GOLD: Creativity: Web Video/Motion Graphics
HON. MENTION: Digital Marketing/Social Campaign


Food Fight Awareness Video
AVA Digital 2016
PLATINUM:
Pro Bono Contribution


NHL Bracket Challenge Promo
PromaxBDA 2015
SILVER:
Best Art Direction & Design: Sports


UPCOMING EVENTS.

99U Conf 2016 Attending May 5 & 6, NYC
PromaxBDA 2016 Attending June 14-16, NYC
AIGA 2016 Attending October 17-19, Las Vegas
WANT MORE?

BROWSE THE ARCHIVE
All of our press coverage, thought leadership, appearances and awards, from Undefined's inception in 2010 until now.
PRESS HIGHLIGHTS & PUBLICATIONS.


"The Creative’s Secret to Career Longevity"
AIGA EYE ON DESIGN, February 2016


"5 Things Not to Do Running a Small Business"
ENTREPRENEUR & FORTUNE, January 2016


"The Second Leap: Lone Freelancer to Full-Fledged Entrepreneur"
99U, November 2015


"Client-Vendor Guide to Falling in Love"
BRANDCHANNEL, Co-authored with Karla Chrzanowski, October 2015


"Design In Motion: Crazy Talk"
POST Magazine, June 2015


"These Players Are Multiple Threats"
MULTICHANNEL NEWS/BROADCASTING & CABLE, June 2015 (print only)
Maria Rapetskaya is one of nine "Women in the Game" in a feature profiling sports media all-stars.


"A Fulfilling Way To Get Yourself Out Of A Creative Rut"
FAST COMPANY, April 2015


"UC Goes Global with NHL All-Star Fan Vote"
PROMAX DAILY BRIEF, January 2015

OUR DIGITS.

 
 
PROJECT INQUIRIES
Cathy Humphrey
Executive Producer
cathy@undefinedcreative.com

212.777.0937

PRESS
Kristien Brada-Thompson
Priority PR
kristien@prioritypr.net