• NHL: All Star Fan Vote

    • Concept Development
    • 2D Animation
    • 3D Animation
    • Premium Sound Design
  • NHL: GameCenter Live 2014-15

    • Concept Development
    • Creative Direction
    • Location Scouting & Set Design
    • RED Camera Production
    • Editing, Compositing and 2D Animation
    • Shot Cleanup & Compositing
    • Color Correction & Finishing
    • Premium Sound Design
  • NHL: Bracket Challenge

    • Creative Development
    • Creative Direction
    • 2D Animation
    • 3D Animation

    Goal: Find a unique way to show the familiar “brackets” in action.

    Challenge:
    Balancing our unconventional bracket concept with the need to keep our audience aware of what they’re seeing.

    Solution:
    We used the iconic Stanley Cup as the surface against which our 3D bracket was built. This allowed us to build excitement, as the bracket lines race along the shape of the Cup. The payoff comes when the entire Cup is revealed, unfolding the lines and team “dials” into their true arrangement, as a conventional horizontal bracket system.

  • Ladies Home Journal: Promo Video

    • 2D Animation

    Goal: Help Ladies Home Journal remind audiences and advertisers that just because LHJ has been around since before your great-grandma was allowed near the kitchen (1883 to be exact!) doesn’t mean that they are out of touch in 2012.

    Challenge: Getting across the magazine’s major editorial and visual redesign while keeping things really simple.

    Solution: Adding a youthful flavor with a rocking soundtrack, peppering the video with occasional fun animation, but letting the copy speak loudest.

  • Better Homes & Gardens: Lifestylistas

    • 2D Animation

    Goal: To bring a fresh perspective to an online video developed to reinforce the magazine’s position in the “Lifestyle” category and concentrate on enhancing the “lifestyle” connection.

    Challenge: To bring some sass to BHG without compromising its established brand identity.

    Solution: We brought the sass by redecorating – not remodeling. We adjusted our process to give BHG the opportunity to confirm that our vision matched theirs every step of the way. We examined other BHG videos to identify successful techniques and then applied our decorating flourish to build precisely the lifestyle connection the magazine wanted.

  • Museum of Modern Art: Learning Promo

    • Concept Development
    • 2D Animation

    Goal: To encourage visits to the MoMA Learning website in a brief video introduction.

    Challenge:
    Translating the goals and resources of a full website into a 16:9 video aspect ratio.

    Solution:
    Create a modified design based on the look and feel of the site while maximizing animation to share the concepts within.

    http://www.moma.org/learn/moma_learning

  • Transportation Alternatives: College Advocacy Toolkit Promo

    • Creative Development
    • 2D Animation

    Goal: Make “Ruby” – the narrator of TransAlt’s story – come to life.

    Challenge:
    Translating our client’s draft script into a manageable animation sequence – and keeping it moving.

    Solution:
    We ad-libbed a little, using thought and speech bubbles to sprinkle some humor. We also visually improvised a lot, playing with content to tell our story in the friendliest way possible.

  • Youth Noise: DROP Campaign

    • Non-Profit Campaign
    • Online Call to Action
    • 2D Animation
    • Scriptwriting & Producing
    • Voiceover/Audio Mix

    Goal: Raise the awareness level of the global water crisis among young adults.

    Challenge: Waterproof message on a rainy-day budget.

    Solution: It’s raining micro-stock! Sure, it took a bit longer to find what we needed, and we massaged the script to fit the affordable images. But, in the end, the cause was convincing, the photography compelling and the message – crystal clear.

  • NHL: Sizzle

    • Creative Development
    • 2D Animation

    Goal: Cutting a fast-paced, high-energy medley that gives a nod to the vastness of NHL strategic partnerships, rather than the partnerships themselves.

    Challenge: Including the multitude of NHL Partners without making any one feel less, or more, special – while mixing teeny JPGs and over-compressed footage with high-resolution assets.

    Solution: We opted for a collage instead of a montage. Having a large number of elements on screen accomplished all of the above: the ability to use varying scales saved the lower res samples from standing out, the sensory overload helped convey the scope and variety of NHL’s reach without focusing on the details.

  • MTV News: Hit Me Up

    • Creative Development
    • Show Open
    • In-Show Graphics Package

    Goal: Brand a show aimed at peer-to-peer problem solving for teenagers and young adults.

    Challenge: To convey interactivity, the nationwide reach of the participants and make reference to the web portal, where users could post letters and video as a method of communication.

    Solution: Put the focus on the people. Counters, computer inspired type and motion, along with a minimalist layout, helped illustrate the interactive aspects.

  • NBC Universal: The Maury Show

    • Concept design / development
    • 2D animation

    Goal: Rebrand baby-mama-drama and paternity-test-trauma with a fresh look that can dress the show for 3+ seasons and easily carry over into specialty promos and teases.

    Challenge: To accommodate the show’s lengthy titles and a wide variety of on-screen copy. Our secondary challenge was quite unique – to outdo ourselves for the third consecutive time! (We had previously rebranded the show in 2005 and 2007.) The new direction gave the show a glass-inspired look. The transparent elements had to be visually complex to achieve the right illusion, but user-friendly enough to get a thumbs up from the editors.

    Solution: With the flexibility of a pole-dancing drag-queen, we built an incredibly versatile, easily customizable package. The mix-and-match toolkit allowed for unlimited combinations of on-screen elements, in any sequence. In collaboration with the editors, we designed a simple method for retaining the glass aesthetic throughout the program. The producers were thrilled with the outcome, but haven’t yet invited us to come and find out who our daddies are!

  • NHL: Vault

    • Concept Design / Development
    • 2D Animation
    • 3D Animation

    Goal: Bump up subscriptions to the NHL Vault service with an engaging :15 commercial.

    Challenge: Making a tired timeline concept fresh and relevant. Keeping the clips moving swiftly to comply with usage rights.

    Solution: Our timeline is directly inspired by the Vault brand as we navigate around the shape of the NHL shield. The stop-and-go pacing gets us opportunities to outline subscription benefits.

  • NHL: All-Star Fan Ballot Broadcast Promos 2012

    • Creative Development
    • 2D/3D Animation
    • Sound Design
    • Templates for In-house Editing

    Goal: Drive the fanbase to vote online at the All-Star Balloting website!

    Challenge: Versioning for US and Canada means not just spotlighting different players, but changing out phones, sponsors, websites, logos AND languages. Throw in 15 and 30 second options and a swappable template for individual clubs to edit themselves and you get more choices than there are All-Star players!

    Solution: Building a solid base for all by focusing only on one – the US :30 – and brushing up on our high school French skills!

  • Tech Media Network: Video Wall Animated Open

    • Concept Design and Development
    • 2D Animation

    Goal: Build an animated sequence for Tech Media Network’s prized new video wall that wows EVERYONE — from the client who pops in on a whim to the receptionist who sits in front of it all day long.

    Challenge: The video wall is nine (9) HD monitors, measuring about seven (yes, 7) feet wide! The hardware – and the client – demanded that the nine screens be treated as one, requiring an animation at 5760×3240 pixels. Do NOT call us math nerds, but that’s like 18.6 million pixels per frame! AND the edges of individual screens create a grid, which, like it or not, chops our big vision into nine, baby visions.

    Solution: One big problem, many small solutions. We worked with the grid, not against it. We used simple methods to design complex effects and continuously tested our render times. And, we constantly tested our direction, reviewing with the client on a near daily basis. The result? Dave Brody, Executive Producer for TMN (and the guy in charge of getting this made) put it this way: “This unique installation was totally uncharted territory for us. Everyone involved should be justifiably proud of the amazing result,” (even the guy who edited this copy!)

  • NBC Universal: Trisha

    • Concept Design and Development
    • 2D Animation
    • 3D Animation

    Goal: Brand NBC’s daytime talk show “Trisha” in a standout way.

    Challenge: Developing a robust package, with as much variety as the budget and timeframe allowed for.

    Solution: We defined our color palette as an overall range and feel, as opposed to a set of specific colors. This allowed us to create a number of vibrant, diverse backgrounds. The backgrounds became the building blocks of the package, providing color and textures, giving us endless combinations for customizing elements.

  • Better Homes & Gardens: MRI Video

    • 2D Animation

    Goal: Using the latest statistical data, compare and contrast BHG to other magazines in its category.

    Challenge: Conveying the results of various marketing reports without inducing drowsiness.

    Solution: Varying up the ways in which information was presented, using dynamic transitions to get around and keeping BHG and its competition color-coded for clarity.

  • L'Oreal: HIP / Natural Match Product Release

    • Corporate Presentation
    • Promotional/Instructional Animation

    Goal: Animations for an internal introduction of new product lines to the L’Oreal sales .

    Challenge: Using only existing content – old commercials from other product lines, package design and promotional photography – to make a wide range of educational segments and truly rev up the sales force!

    Solution: Best of the beauty shots were enhanced with type, molding unrelated content to our needs. Product packaging art was reconfigured to suit the demands of a motion-based workflow.

  • Discovery ID: Disaster in the Gulf

    • Concept design / development
    • 2D animation

    Goal: Brand a one-time special for Discovery, creating a unique package for a show detailing the oil spill disaster as it unfolded.

    Challenge: Because the oil spill was an ongoing news story, the Undefined Team had to continuously update our graphics packages to reflect new developments and the growing scale of ecological devastation. This was not a standard assignment with a defined beginning, middle, and end. Our team lived and breathed the project, developing ways to streamline and present new information in a way that would make the salesman in Milwaukee understand the disaster in the same way as the fisherman in Apalachicola.

    Solution: When change is the goal, change is the strategy. We kept the project fluid, so we could incorporate new developments. We made time our ally, using it as a visually/contextually unifying thread throughout the hour-long show. Our solution delighted the client. BP finally capping the well delighted us.

  • Family Circle: Brand Video

    • Camera Services
    • Editing
    • Audio mastering
    • 2D Animation

    Goal: Create a video on the theme of motherhood, featuring real women answering real questions.

    Challenge: Cutting down hours worth of footage into short, digestible segments, grouped by topic.

    Solution:
    Realizing we had tons of amazing soundbites, Family Circle decided to create 4 separate videos highlighting the best sentiments from the 8 real moms interviewed.

  • NHL: GameCenter Live Mobile App

    • Concept Design / Development
    • 2D Animation
    • 3D Animation

    Goal: Promote NHL’s Gamecenter Live mobile app – as well as the sponsor-chosen devices.

    Challenge: Create diverse motion for the phones, without detracting from the screenshots which demonstrate functionality.

    Solution: Why use just one phone, when you can have five to help cycle through the content! Keeping a consistent pace allowed ample time to grasp the features of the app, without turning the spot into an instruction manual.

  • Common Good: Start Over Campaign

    • Concept Development
    • Illustration
    • 2D Animation

    Goal: To illustrate the problems with the status quo of the American legal system without viewers realizing they’re watching a video about the status quo of the American legal system.

    Challenge: Making a long script digestible in length and realistic to animate.

    Solution: Ross & Friends! We organized the plot around Ross, our goofy host, and his cute little friends—the protagonists in our tales of the legal system gone ludicrously awry. Like an improv troupe on trial for making people laugh too hard (we kill ourselves!), we ad-libbed off the script whenever we found an opportunity for humor – like the hand-written comments that appear onscreen and the ridiculous things that live in Ross’s closet, including his pet monster!

  • NBC Universal: The Jenny McCarthy Show Pilot GFX Pkg

    • Concept Design / Development
    • 2D Animation
    • Keying / Compositing

    Goal: To wow the pilot taping audience, the network execs and Jenny herself.

    Challenge: Show off Jenny’s down-to-earth, relatable persona without downplaying her accomplishments.

    Solution: Who better to do that than Jenny! We picked out some key moments and invited Jenny to act out her reactions to each. We wanted natural, unscripted reactions to everything from bad hair choices to parenthood. The best takes drove the action in a space well-suited to her spunky personality.

  • NHL: NHL.com International Promo Packages

    • Concept Development
    • 2D Animation
    • Sound Design

    Goal: What do France, Finland, Czech Republic, Russia, Germany, Sweden and Slovakia have in common? Well, possibly very many things. All we know for sure is they each have a dedicated NHL.com site in their native language – which needed to be promoted with a series of identical promos.

    Challenge: What do these languages have in common? Nothing whatsoever. What looks like “Tabul’ky” in Slovak becomes “Sarjataulukko” in Finnish.

    Solution: Building our core template around sections of the website which are not as dependent on language, then locking down a manageable amount of language-specific areas which can be modified quickly, without the need for Google Translator.

  • Discovery ID: On the Case with Paula Zahn

    • Concept Design / Development
    • Green Screen Set Production
    • Virtual Set Creation
    • Keying and Compositing
    • 2D Animation

    Goal: Perform a major branding facelift–including a 180-degree palette change from browns, yellows, and greens to shades of blue.

    Challenge: To crack the “case of frenzied update requests” before the new season started, including…

    – Update existing in-show elements without substantially altering timing or placement.
    – Re-envision the 3-D virtual set to meet tighter turnarounds and accommodate design updates.
    – Re-imagine the logo to align in-show graphics with marketing materials.
    – Animate a brand new opening sequence around brand new shots of Paula.

    Solution: We locked down the palette early. With the color scheme approved, we prioritized the changes based on production schedule. As the one completely re-envisioned component, the open announced the new look. Case solved.

  • United Nations: Equator Initiative

    • Creative Development
    • Event Introduction Animated Open
    • Individual Award Recipient Introductions

    Goal: Brand a high-profile event with an opening sequence and honoree intros.

    Challenge: To accurately represent the Equator Initiative – the program, its function and the communities it engages – with limited access to materials, and a very firm tight deadline.

    Solution: Communication, organization, collaboration and managing expectations! Engaging the client let us make critical creative decisions faster, and sharper. Thinking ahead made last minute changes manageable and minor.

  • NHL: Center Ice

    • Concept Design and Development
    • 2D Animation
    • 3D Animation

    Goal: Promoting NHL Center Ice as the ultimate tool for “Super Fans” (the ones who can’t miss a game no matter who is playing) and “Displaced Fans” (those living in far away from their favorite team.)

    Challenge: Building spots which can be versioned in-house, and easily updated, without needing to adjust the original vision.

    Solution: The details to make each spot unique were the most fun! For “Super Fan” we created a calendar that presented the vast game choices available on any day. For “Displaced Fan” we built the ultimate fan’s living room. And then we organized, re-organized, and organized some more, to deliver clean, usable projects to our friends at the NHL.

  • American Baby: “Just For Her” Video

    • 2D Animation

    Goal: To emphasize the different ways that American Baby reaches new and expectant mothers.

    Challenge: Getting whimsical and fun, without hitting cuteness OD.

    Solution: Keeping a tight grip on the playful details, so the focus always remains on the content.

  • Better Homes & Gardens: What’s Happening?

    • 2D Animation

    Goal: To showcase the high-tech side of Better Homes And Gardens.

    Challenge: Not turning Better Homes into Wired

    Solution: Blending just the right amounts of devices, media content and femininity. We used lighting to create atmosphere, soften the appearance of technical content and place the message on a BHG-branded stage.

  • Better Homes & Gardens: Food Authority

    • 2D Animation

    Goal: To liven up a promotional piece geared at food industry advertisers, that asserts the magazine’s position as an authority in food-related consumption habits.

    Challenge: To add just the right amount of flavor without overseasoning the message.

    Solution: We were very strict in using just the visual elements from the BHG concept boards – adding only our imagination to their recipe. If only we can be that disciplined with real food…

  • Random House: The Informationist

    • Concept Design / Development
    • 2D / 3D Animation
    • Sound Design

    Goal: To generate pre-sale buzz for a new thriller with promotional videos that build suspense without giving away the plot.

    Challenge: Using only the color scheme of the book jacket, produce three different videos that conveyed the mood of the novel, but left the title character’s look up to the reader’s imagination.

    Solution: To provide settings appropriate to the novel, we unraveled three key threads from it – global destinations, exotic environments and identity documents – and designed a video around each. The Informationist appeared only as a motorcycle-riding silhouette, alluding to her bad girl persona and shrouding her identity. Executed within the narrow palette of the title art, the videos are clearly part of the same campaign.

    http://www.metacafe.com/watch/6126634/the_informationist_by_taylor_stevens_book_trailer/

  • Metro TV: Metro Residential

    • Original Illustration
    • Show Open

    Goal: Create a dynamic opening sequence for new syndicated real estate/home show.

    Challenge: To build a 3-dimensional environment, which included both an urban and a suburban setting, on a 2-dimensional budget.

    Solution: Still photos and architectural illustration formed the virtual sets. Instead of chasing after realism, we utilized a softer, hand-rendered style that gave the show a more welcoming feel.

  • Museum of Modern Art: Art Lab iPad Application

    • 2D Animation

    Goal: Create a playful video that demonstrates the various features of the Museum of Modern Art’s first art-making app for the iPad – as well as the signature Art Lab logo animation.

    Challenge: Pack hours of entertainment into a one minute demo.

    Solution: MoMA’s team selected their favorite app moments and recorded actions. We cut and pasted, cleaned up, enhanced and replaced, and strung all the pieces all into a coherent montage.

    http://www.moma.org/explore/mobile/artlabapp

  • NHL: Winter Classic / Heritage Classic

    • Creative Development
    • 2D/3D Animation
    • Audio Design

    Goal: Designing and executing element-heavy packages for major NHL game events.

    Challenge: Getting playful with animation, while staying within the box of brand authenticity. Each logo had to resolve to a 3-D model that was as close as possible to the static “master” design… all the while, making these both broadcast and arena friendly.

    Solution: Easy. Make not one, but TWO logos for each event. One to have fun with on the builds, and the other to be our “resolve” logo. With this strategy in mind, we were able to stretch further creatively. Winter Classic became icier, colder, crisper, while the Heritage design lent itself to warmer, earthier, more textured treatments.

  • BRAC: BRAC Video Introduction

    • Concept Design / Development
    • Scriptwriting
    • 2D Animation

    Goal: Relate the purpose and goals of BRAC – an international organization dedicated to alleviating poverty and empowering the poor – to a global audience.

    Challenge: Getting an appropriate emotional response while conveying facts and statistics. To frame the data around two very personal stories full of sorrow and triumph, with delicacy and dignity.

    Solution: We traced the steps each woman took, from their circumstances to success, and weaved in BRAC content to introduce programs, methods and numbers.

    “Undefined Creative took a clear and structured approach to developing a 3-minute video introducing BRAC while bringing in creative elements that told our story in a new and engaging way. We learned a lot from the process about how to convey our message effectively, and ended up with a wonderful product that we will get a lot of use from.”

    -Michelle Chaplin, Program Manager-Communications, BRAC USA

  • NHL: GameCenter App

    • Concept Development
    • Start to finish promo campaign

    Goal: A “woa-that-was-cool-what-is-that-must-go-find” response from hockey fans, encouraging them up to download the app. We didn’t want the spot to equate to holding a device to swipe screens, we wanted to immerse NHL fans in the application.

    Challenge: Changing the relationship of the audience to the app in a promo by breaking away from a conventional device-heavy approach – while highlighting a good deal of actual features and interface.

    Solution: Getting “inside” the app by building a layered, visceral universe of interface screens, taking creative liberties as needed.

  • Ladies Home Journal: “Get Social” Sizzle

    • Live Event Shoot
    • Editing
    • Audio
    • 2D Animation

    Goal: Cut a recap of the 2013 blogger-centric event which will also build up to the 2014 follow-up.

    Challenge: Squeezing in as much content as possible into a short sizzle.

    Solution: We worked closely with LHJ, providing multiple cuts. We started with every shot they wanted to include, final was locked though a process of elimination. While it made the project take longer to complete, it allowed the client to really hone in on the message, and comfortably leave all else on the cutting room floor.

  • NHL: Shop NHL

    • Concept Design / Development
    • 2D / 3D Animation
    • Sound Design

    Goal: ShopNHL.com needed a dynamic sequence featuring the wide variety of NHL team merchandise available for purchase to boost merchandise sales in December AND January.

    Challenge: To create a spot themed enough to air during the holiday season, but generic enough to run for a full month after Santa parked his sleigh and the last Hanukah menorah had been lit. Beyond this, we needed to feature 90 pieces of merchandise, while giving each team equal air time, and show the products in a pre-defined order and matching each to its logo-branded gift box. Choreographing 50+ boxes in every shot to kick up their lids like the Rockettes in a minimal turnaround time – would Undefined need a Christmas miracle?

    Solution: The end result was a synergy of logistics, creativity, very long days and some very long nights. Undefined’s elves worked around the clock to deliver a project that exceeded expectations and met the deadline for the initial airdate. ShopNHL.com was thrilled. We felt like Santa Claus.

  • Exponential Faces: Marketing Video

    • Creative Development
    • Scriptwriting
    • 2D Animation

    Goal: Explain the idea behind an exclusive digital marketplace for skin-care professionals and spas.

    Challenge: A promise to increase revenue? We’ve all heard that one before! …But, this really IS a great idea! How do we flaunt the originality and potential of this marketplace, without becoming a self-congratulating sales pitch?

    Solution: We focused on the details of the idea. Showing the entire scope of the platform helped us legitimize the product. As we walked our potential customer through the individual steps, we covered a lot of ground. Our script was designed to build trust: providing ample information, including facts and establishing expertise, by genuinely relating to the specific problems of the skin-care industry.

  • NYC-TV: Greener NY

    • Original Illustration
    • Creative Development
    • In-Show Graphics Package

    Goal: Develop graphic interludes for a video promoting the significant progress made through an unprecedented effort undertaken by Mayor Bloomberg towards a greener New York.

    Challenge: An animation we did for “Water on the Go” – a 2010 effort to promote tap water by NYC-TV and the NYC Department of Health – was going to resurface in this video and needed to be the visual base for all new segments.

    Solution: We applied the same loose pen-and-ink style to visualize factual information in a friendly, playful way, and sprinkled in some PlaNYC branding to reinforce visual continuity between the viewers and the program. Follow the link to NYC Media for the full video:

    http://www.nyc.gov/html/nycmg/nyctvod/html/home/planyc_full.html

  • Maternova: Brand Awareness Video

    • Concept Design and Development
    • 2D Animation

    Goal: Create awareness about Maternova’s life saving products and services, which help to ensure safe childbirths in high need areas around the globe.

    Challenge: Telling a big story with very little to work with – like many startup social enterprises, Maternova had no available media to include.

    Solution: We created custom illustrations to demonstrate Maternova’s innovative products and global reach.

  • Museum of Modern Art: Applied Design

    • 2D Animation

    Goal: Promote the Applied Design exhibit at The Museum of Modern Art, which highlights the vitality and diversity of design in every facet of human activity.

    Challenge: Finding a unique way to animate the iconic symbols represented in this exhibit, while remaining faithful to the original sources

    Solution: We used the icons and their shapes as tools to transition between elements, which helped tie the icons to the exhibit’s featured videos.

  • GE: Global Real Estate

    • Creative Development
    • Corporate Presentation
    • Original Illustration

    Goal: Graphic sections for GE Capital Real Estate internal video.

    Challenge: To keep an architectural tone across diverse real estate ventures across the globe.

    Solution: 3D space, photos and a model Earth pointed to locations. Original blueprint illustrations housed key phrases.

  • USTA: USOPEN.ORG Promo

    • Creative Development
    • 2D Animation

    Goal: Highlight specific functions of the new website in a dynamic way.

    Challenge: Quick turnaround and a tight budget, along with the need for strict adherence to USTA brand.

    Solution: We gave a little extra life to the original design, with emphasis on key functions for the user and for establishing transitions befitting a high-energy sporting event.

  • Road Recovery: Marketing Video

    • 2D Animation
    • Concept Development
    • Scriptwriting

    Goal: Tell the story of Road Recovery, a non-profit organization doing important work with at-risk youth. Oh, AND to honor Cathy and Maria’s former junior high teacher, now a high school Principal involved with Road Recovery, by donating resources to a cause close to his heart.

    Challenge: Getting a lot of info into a very small timeframe, both in total run time AND in available production time.

    Solution: We created two versions of the video, so Road Recovery could display one at the NY Torch Awards, and use one for their marketing efforts. We hope Mr. Linkens is proud. And, in an unexpected turn of events, we wound up in front of the camera, for a segment shot by Road Recovery about the “making of” the video: from the story of how we found Mr. Linkens endorsing Road Recovery on YouTube, to the reasons why he such a huge impact on our education.

  • Ladies Home Journal: Sizzle Reel

    • 2D Animation

    Goal: Highlight all the media recognition and press impressions the Ladies Home Journal brand has recently received.

    Challenge: Utilizing the low resolution clips supplied from various media outlets.

    Solution: Showcase the clips in a fun and interesting way by placing them within frames and film strips.

  • ThinkImpact: Marketing Video

    • 2D Animation
    • Concept Development
    • Scriptwriting

    Goal: Merging our professional volunteering commitment with Catchafire with our internship program to help a non-profit promote their cause.

    Challenge: Balance creative freedom for our intern with the needs of the non-profit client – with all parties working remotely!

    Solution: We focused on creative direction and production management. Our script kept the storyline direct and the animation needs simple, giving our intern animator plenty of room for fun without overwhelming the message.

  • Tech Media Network: 2 Minute Universe

    • Concept Design and Development
    • 2D Animation

    Goal: Brand a new show for space.com

    Challenge: Plugging in a ton of detail to discover something new every 2 minutes, without stealing too much time from each super-short episode.

    Solution: We went really complex – like conveying the history of human exploration of time and space in six seconds flat. Our logo grew larger and larger until it evolved into an element so massive, we named it “the time machine.” The popular series has already spawned a “30 Second Universe” which adapted this package into the new format.

    http://www.space.com/16841-full-moon-why-does-it-happen-how-does-it-affect-us-video.html

    “Undefined’s visual brand design instantly raises the level of our show material under and around it, taking us from ‘just another online video thing’ into the realm of true television.” – Dave Brody, Executive Producer

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