IDEAS. DESIGN. MOTION.

UNDEFINED CREATIVE is a Brooklyn-based media production agency, specializing in motion graphics.

We help high-level companies communicate across all screens.
Our portfolio spans television, digital marketing, social media and live events, making us the perfect studio
for big brands, agencies and networks looking to establish holistic creative partnerships.

We are a 100% woman-owned small business, certified as WOSB by SBA/WBENC and as WBE by NYS and NYC.

RECENT BEST:

SAP/NHL: 2018 "ENHANCED STATS" CAMPAIGN

For this campaign's FOURTH consecutive season, we re-envision the 2014-2017 look, with NHL action footage as the canvas, and minimalist, precision-placed graphics. Kicking off with the 2018 Winter Classic, the campaign will run all through the season, culminating in the NHL Awards.
HarperCollins PUBLISHERS: "SHAKING THINGS UP"

"Shaking Things Up" is comprised of stories of extraordinary women, illustrated women – and with our contribution, animated by women! We're exceptionally proud of giving life to the pages of this beautiful children's book in a minute-long promo.

OUR FAVORITES:

OUR FANS.

clients2018.png

OUR ACCOLADES.

RECENT ARTICLES & PRESS.

"Postings: Broadcast Design – Undefined Creative's Maury Rebrand"
POST MAGAZINE, June 2017 (Press Coverage, Print Issue)

"Maria Rapetskaya on Starting a Content Production Company"
BUSINESS ROCKSTARS on BizTVClub.com,
June 2017 (Video Interview)

"The Entrepreneurial Mindset: Forging Real Relationships and Redefining Growth."
CoreCONNECT CONFERENCE, Little Rock, AR
April 2017 (Keynote Speaker & Panelist)


OUR AWARDS.

NHL/SAP Social Media Campaign
AVA Digital 2016: PLATINUM, GOLD & HONORABLE MENTION
PromaxBDA North America 2016: FINALIST
CYNOPSIS Sports Awards 2016: HONORABLE MENTION
Food Fight Awareness Video
AVA Digital 2016: PLATINUM
HERMES Creative Award 2016: PLATINUM
NHL Bracket Challenge Promo
PromaxBDA North America 2015: SILVER

Complete coverage, thought leadership, appearances and awards, from Undefined's inception in 2010 until now.

OUR STYLE.

Our custom-tailored, aesthetically diverse approach to storytelling is in our name: “Undefined” is a fresh blank canvas – for each project, for every client, every time. We deliver premium-grade motion media, at fair and transparent prices, always on time, on budget, on the mark, and with a personal touch. Better yet, we’re ultra-communicators who put emphasis on personal relationships, so we never forget that our clients are people, not titles and paychecks.


UN-DELICATE GENIUSES.

No egos. No attitudes. Just a burning desire to get the work done.
Real listeners. Thought organizers. Idea architects. Inspired. Savvy. Fast. We've got this motion thing down to a science.

CLIENT THERAPISTS.

Agreeable and accommodating. Responsible and responsive. We’re ultra-communicators.
We’ll even hold your hand… But only if you want us to. Get transparency. Lose the worries. Your life will thank you.

FREAKIN’ MAGICIANS.

Transforming average into awesome. Complexity into clarity. Stress into satisfaction. Under-the gun clients into problem-solving heroes.

ALWAYS UPBEAT.

Always grateful. Always giving back, with 300+ hours each year in pro bono work and mentoring.

WE'RE CRAFTY.

We've got it right. Come be our client. You’re just our type.

Looking for more details? Love to read? Our decks address it all, from our approach, to testimonials, and frequently asked questions.

OUR TEAM.

we're headed by two gals.
who met freshman year of high school...
in graphic design class.

MARIA RAPETSKAYA
Founder & Creative Director

Inspired artist. Inspiring leader. Dedicated pay-it-forward give-backer.
Hands-on creating. Writing, speaking and occasionally teaching. Internationally honored, screened and published. Travel addict, with sixty-three countries, six continents, and counting. (Free travel tips with any project purchase.)

Teaching & Mentoring: 3% Conference, NYU, NYU School of Continuing & Professional Studies, She Runs It, University of the Arts.
Publications & Speaking: 99U, Brandchannel, Entrepreneur, Fast Company, Fortune, Manhattan Edit Workshop, Motion, Promax Daily Brief, Self-Employment in the Arts Conference, SVG Graphics Summit.
Professional Associations: SVG Sports Graphics Committee Member, Promax/BDA, She Runs It, Taproot+, Catchafire.


UC Cathy Ellis.jpg
CATHY HUMPHREY
Executive Producer & Director of Operations

Budget magician. Scheduling wizard. Resource juggler.
Seventeen years of miracle-making, managing multi-million dollar creative companies. Cathy gives every project her all, big or small. Initiative-taker, prioritizer and multitasker. Personable at every turn. Proactive to a fault. As if that was even possible.

Notable Experience: Ten years of on-site as Executive Producer for the US Tennis Open Scoreboard Show. Director of Operations for two NYC boutique post-production facilities. Seventeen years of live action producing at every level.


STEPHEN McNALLY
Lead Designer & Animator

Inventive. Curious. Analytical.
Stephen is the senior animator/jack-of-some-trades at UC. In a realm dominated by (2) females, he brings some Y-chromosome balance to the proceedings. Eight years into his career, he’s still young enough to bring fresh ideas, but old enough to have a go-to bag of tricks. When not animating, he’s attempting to juggle recent fatherhood with a demanding schedule of (rec) soccer.


mikaela.png
MIKAELA KALMAR
Design & Marketing Wizard

Upbeat. Resourceful. Dependable.
Mikaela is the newest addition to UC, juggling both creative and administrative roles. Designer, illustrator, creature-creator and occasional world traveler, she brings a unique perspective to her work. Forever dancing, regularly snacking and always ready for an adventure.

OUR DIGITS.

212.777.0937

PROJECT INQUIRIES
Cathy Humphrey, Executive Producer
cathy@undefinedcreative.com

Undefined Creative is a 100% woman-owned small business, certified as WOSB by SBA/WBENC and as WBE by NYS/NYC.