Parodontax Branded Content Spots
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Lead Animator: Stephen McNally
Illustration / Animation: Donnie Murphy & Mikaela Kalmar
Sound Design: Joanna Katcher/Nice Manners
A+E Networks requested a set of :10 spots to promote Parodontax toothpaste on FYI, A&E, History Channel and Lifetime. The scripts called for specific settings and actions, so our team illustrated original sets and characters, each of whom makes a small change to their daily routine to show how “A Small Change Can Make a Big Difference”. While the color palette of each spot was inspired by each channel, we focused on maintaining a cohesive style that kept all of our illustrated locations and actors in the same world.