"We Are" Marketing Video
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
2D Animator: Stephen McNally
All Recipes came across our work for Meredith brands and developed a script for a marketing video of their own. Super-fan photos formed the basis of the story and a particular challenge was adapting amateur photos that didn't readily work for this purpose. On the other hand, All Recipes gave us creative license to have fun with their beautiful magazine layouts – and we did!