2D Animation Goal: To emphasize the different ways that American Baby reaches new and expectant mothers. Challenge: Getting whimsical and fun, without hitting cuteness OD. Solution: Keeping a tight grip on the playful details, so the focus always remains on the content.

American Baby

Brand Sizzle

This video showed how American Baby tailors custom content to its readers and honored the brand's various other offerings and achievements to get sales and marketing teams excited about their brand.