"Where Good Food Meets Good Taste"
Brand Positioning Video
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Based around the magazine's slogan – "Where Good Food Meets Good Taste" – this quick-paced video erases a popular misconception that "Eating Well" equals boring food. Powered by delicious images and to-the-point copywriting, the sizzle hits the publication's goal of promoting healthy, nutritious meals for every taste bud.