FARMERS CONSERVATION ALLIANCE
Irrigation District of the Future
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Lead Animator: Stephen McNally
Production Artist: Mikaela Kalmar
Sound Mix: Joanna Katcher/Nice Manners
Our informational video for the nonprofit Farmers Conservation Alliance (FCA) explains the agricultural and environmental benefits through the modernization of irrigation systems.
The apple is both an example of agricultural success and an American icon . This symbol created a storytelling framework within which we showed the positive impact of updating aging agricultural structures and described how we can retire current systems in alternative, eco-friendly ways.