2D Animation
Goal: To liven up a promotional piece geared at food industry advertisers, that asserts the magazine's position as an authority in food-related consumption habits.
Challenge: To add just the right amount of flavor without overseasoning the message.
Solution: We were very strict in using just the visual elements from the BHG concept boards – adding only our imagination to their recipe. If only we can be that disciplined with real food...
Better Homes and Gardens
Food Authority Video
This video promoted the brand as a true expert at understanding food trends among its core audience.
MRI Results Video
(Mediamark Research and Intelligence)
One of UC's first projects with the Meredith magazine brands, this presentation video was based on storyboards provided by BHG. Our job was to translate a print-inspired vision into motion. We had a lot of fun with our transitions, but honored our client's layouts precisely for the resolve screens for the perfect collaboration.