Original Illustration Creative Development In-Show Graphics Package Goal: Develop graphic interludes for a video promoting the significant progress made through an unprecedented effort undertaken by Mayor Bloomberg towards a greener New York. Challenge: An animation we did for “Water on the Go” – a 2010 effort to promote tap water by NYC-TV and the NYC Department of Health – was going to resurface in this video and needed to be the visual base for all new segments. Solution: We applied the same loose pen-and-ink style to visualize factual information in a friendly, playful way, and sprinkled in some PlaNYC branding to reinforce visual continuity between the viewers and the program. Follow the link to NYC Media for the full video: http://www.nyc.gov/html/nycmg/nyctvod/html/home/planyc_full.html