NHL

"Hockey Fights Cancer" North American Campaign

Broadcast, Website, Print, Digital Banners, Social Media

CREDITS:
Creative Director:Maria Rapetskaya
Executive Producer: Cathy Humphrey
Senior Editor: Michael Kardis

This integrated campaign for the NHL’s annual initiative to raise funds for cancer research consists of two broadcast spots, print ads and a variety of digital and mobile banners. In a close collaboration with the HFC team, we developed the theme around their existing call to action and worked around footage rights which significantly limited use of preferred content.

AWARDS AND RECOGNITION:

  • Cynopsis Sports Media Awards 2017 Honorable Mention: Pro-Social Campaign

PRESS COVERAGE:


OUR FAVORITES: