Concept Design / Development
2D Animation
Keying / Compositing
Goal: To wow the pilot taping audience, the network execs and Jenny herself.
Challenge: Show off Jenny's down-to-earth, relatable persona without downplaying her accomplishments.
Solution: Who better to do that than Jenny! We picked out some key moments and invited Jenny to act out her reactions to each. We wanted natural, unscripted reactions to everything from bad hair choices to parenthood.
NBC Universal
The Jenny McCarthy Show Pilot Graphics Package
For this show open we pitched the idea of Jenny responding to her most memorable public and private moments. We used her natural, unscripted reactions to everything – from bad hair choices to parenthood – to show off Jenny's down-to-earth, relatable persona without downplaying her accomplishments. The keyed footage was composited together with bursts of graphic elements that just "felt" like Jenny.