Concept Design and Development 2D Animation 3D Animation Goal: Brand NBC's daytime talk show "Trisha" in a standout way. Challenge: Developing a robust package, with as much variety as the budget and timeframe allowed for. Solution: We defined our color palette as an overall range and feel, as opposed to a set of specific colors. This allowed us to create a number of vibrant, diverse backgrounds. The backgrounds became the building blocks of the package, providing color and textures, giving us endless combinations for customizing elements.