Mobile App Promo Campaign
US / International Broadcast, Website, Social Media
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
2D Animator: Amber Kusmenko
Sound Design: Max Holland
As an introduction to NHL’s mobile app, our promo highlighted the app's functions and possibilities and intentionally avoided becoming a step by step guide. Our unique multi-layered approach to handling app screens defied the expectations of a typical "demo" and retained the essence of the app without getting too literal.