NHL

Bracket Challenge Promo

North American Broadcast, Social Media, Website

CREDITS: 
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Producer: Jessica Ransom
3D Animator: Jesse Roff
Sound Design: Max Holland

This award-winning 3D animation encouraged fans to fill out their Stanley Cup Playoff bracket predictions online and got them excited for the prizes. We revealed the bracket slowly as it outlined the shape of the Stanley Cup for an original and unexpected visual interpretation of the yearly event.

AWARDS AND RECOGNITION:

  • Promax/BDA 2015 Silver: Best Art Direction & Design: Sports

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