Creative Development Creative Direction 2D Animation 3D Animation Goal: Find a unique way to show the familiar “brackets” in action. Challenge: Balancing our unconventional bracket concept with the need to keep our audience aware of what they’re seeing. Solution: We used the iconic Stanley Cup as the surface against which our 3D bracket was built. This allowed us to build excitement, as the bracket lines race along the shape of the Cup. The payoff comes when the entire Cup is r