Broadcast, Social Media, Website
Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
The NHL digitized their complete statistical archive for the last 100 years by analyzing the official score sheets from 22,6003 Regular Season and 1,789 Playoff Games and needed to introduce the results of this impressive feat to the fans. This promo highlighted the vast variety of info available and demonstrated the newly added interactive stat features.