NHL + SAP

“Enhanced Stats” Social Media Campaign 2014-2019

For this campaign's FIFTH consecutive season, we continued to rely on NHL action footage as our canvas, with minimalist, precision-placed graphics as the overlay content. The campaign ran all through the season as both digital marketing and broadcast, appearing on all social channels and the NHL Network, culminating in the NHL Awards.

2014-2017 Campaign Look

A multi-year, co-branded campaign that consisted of at least 40 videos each season, for both social media and broadcast. The videos served to highlight statistical info surrounding the NHL’s events, milestones and game match-ups. The NHL shared the stats for the 2015-16 season campaign: 11,264,810 impressions, 36,089 likes, 5,310 shares, 1,742 comments and 1,939,874 Facebook video views. This campaign exemplifies our ability to execute under tight deadlines and our proficiency in handling rapid changes in information that alter direction and content.

Read more about this project in an article written by our Creative Director for CampaignUS and in our SAP Case Study.

AWARDS AND RECOGNITION:

PromaxBDA North America 2016 Nomination: Overall Integrated Sports Marketing Campaign

Cynopsis Sports Media 2016 Finalist: Best Marketing Campaign

Cynopsis Sports Media 2016 Honorable Mention: Marketing Campaign (National)

AVA Digital 2016 Platinum: Video For the Web: Sports

AVA Digital 2016 Gold Creativity: Web Video/Motion Graphics

AVA Digital 2016 Honorable Mention: Digital Marketing/Social Campaign