Concept Design / Development Green Screen Set Production Virtual Set Creation Keying and Compositing 2D Animation Goal: Perform a major branding facelift--including a 180-degree palette change from browns, yellows, and greens to shades of blue. Challenge: To crack the "case of frenzied update requests" before the new season started, including... - Update existing in-show elements without substantially altering timing or placement. - Re-envision the 3-D virtual set to meet tighter turnarounds and accommodate design updates. - Re-imagine the logo to align in-show graphics with marketing materials. - Animate a brand new opening sequence around brand new shots of Paula. Solution: We locked down the palette early. With the color scheme approved, we prioritized the changes based on production schedule. As the one completely re-envisioned component, the open announced the new look. Case solved.
Investigation Discovery
"On the Case with Paula Zahn"
Show Graphics Package and Wraps
UC worked with the show for over three years, designing the logo, building the graphics package and creating the virtual set look that's still in use today. With multiple green screen shoots with Paula for “wraps” – specialty segments to transition in and out of commercial breaks – we keyed, color corrected and composited six wraps per episode, delivering on a regular schedule throughout the season production process.