"Put down the knives"
Is it ever a good idea to share your leads and contacts? Or to invite another company to a coveted meeting? How about being super transparent about the REAL size of your creative team? Are these creative companies smart or crazy? Four small creative vendors reveal their survival tactics, and the benefits and challenges of trying to do business differently.
Hillary Cutter, Founder/Executive Producer, Cutter Productions
Michael Kardis, Owner/Editor/Producer, Goodbeard
Joanna Katcher, Creative Director, Nice Manners.
Maria Rapetskaya, Creative Director, Undefined Creative