Complete Branding Services Logo Design Website Design Print Collateral Design Scriptwriting 2D Animation 3D Animation Goal: To give World Biotechnology an identity that would resonate with potential investors. We also consulted them on marketing strategy and created a complete package of digital assets based on our assessment of their immediate goals and budget. Challenge: Coming up with a way to describe the company's new technology, without giving away any proprietary information was one of our biggest challenges. As with any start-up, the messaging was also being tweaked up until the last moment. Given how technical and detailed some of this info was, it was a major challenge to stay accurate across the board. Solution: We did our homework so we understood key concepts and methods, but at the same time, approached each deliverable as someone who knew nothing about this field in order to ensure clarity of communication. We also worked closely with the owners and their technical staff to methodically implement each revision to maintain continuity and accuracy. http://worldbiotechnology.co